Hindustan is one of the oldest and most popular Hindi newspapers in India. Hindustan first owners were called “ The Behar Journals Limited” a company that was incorporated in Indian Companies act way back in 1918. Hindustan was taken over by “Hindustan Media Ventures Ltd.” only around 2008.
Reasons behind Popularity:
Hindustan is recognized as the third most read regional newspaper with circulations in as many as thirteen major cities. Hindi speaking communities throughout the country rely on this hindi news daily for their daily dose of political and economic news. Hindustan has also introduced a number of supplements to create interest amongst different readers. Over the years Hindustan has been trying to penetrate the interiors of the country and today it has become the number one newspaper in regions like Delhi/NCR, Patna, Lucknow, Ranchi and the list goes on.
Growth of advertising in Hindustan:
Hindustan boasts of a massive readership base since it covers almost the entire Hindi belt. The newspaper is circulated in Delhi, Muzaffarpur, Patna, Bhagalpur, Ranchi, Jamshedpur, Jharkhand Lucknow, Dhanbad, Meerut, Varanasi, Agra Kanpur and many more. Advertisers all across the country prefer to book ads in Hindustan to capitalize on the newspaper’s immense popularity.
Hindi newspaper giants like Amar Ujala, Dainik Jagran that have circulations all across the country are the biggest competitors of Hindustan. English broadsheets like Times Of India also give stiff competition to this Hindi news daily.